targeted methodologies

for when you have specific needs

Journey Mapping

How do your customers come to your product? Understand the full pipeline with Journey Mapping, a detailed and impactful methodology that demystifies the many touch points that drive your customers towards - or away from! - your product or company.

Persona Development

Segment your customer base or community through Personal Development, and target your audience with more impactful and meaningful communications.

Jobs-To-Be-Done

What job are your customers hiring you or your product for? This popular methodology allows you and your team to understand the role you play in your customers’ lives… and identify potential risks on the horizon.

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Classic Qualitative

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Ethnographic Research