classic qualitative research
Focus Groups
Talk to your customers or community to understand their thinking and decision-making behaviors. Introduce them to new ideas, or hear what they want to see next!
In-Depth Interviews
Connect with your community 1-on-1, to dive deeper into the individual experiences or tap into specific expertise. Use IDI’s to hear the stories your customers want to tell!
Digital Communities
Utilize discussion boards to do something good for your community.