ethnographic approaches
for when you need a deeper understanding
In-Home Immersions
Meet your audience where they are and spend time getting to know them. Understand the fuller picture of their life - not just what they say, but how they live.
Shop-Alongs
Understand how your customers are experiencing your products IRL by joining them on a shopping trip. See how the physical locations and display of your products can impact your sales. Understand how you can work with your retail partners to increase sales and customer satisfaction.
Product Testing
For when you need to see your product in action! How is it perceived, in-context? How are your customers using it?